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Case Study: Go Greena

Go Greena website

The cavity wall insulation company from Manchester needed a completely new website and a long-term SEO strategy.

With our help, traffic to the website increased by over 1000% in less than 18 months.

The challenge

Go Greena were a relatively new company who were ready to expand. In 2012 they were busy hiring news salespeople, opening new offices around the UK, and looking for extra leads from any possible channel.

They approached Zeven Digital in July 2012 to build a brand new website that would generate leads. We were also asked to manage their online marketing efforts.

The approach

Zeven Digital built a new, professional website complete with extensive product information, case studies, a careers page that could be updated by the Go Greena staff, and an easy-to-use customer enquiry form.

Once the build was complete we began heavily promoting the website via linkbuilding, social media, blogging and guest writing.

Increase in website traffic
July 2012 – November 2013

Visits per month improvement
Unique visitors improvement
Page views improvement

We love the fact that we can just leave the Zeven Digital guys in charge of our website and forget about it. We just leave them to it and get a steady stream of online leads – and for a very affordable monthly cost.

Charlie Cook, Managing Director

Energy Saving Trust article

High-profile exposure

As part of our marketing efforts, we were able to write an article on behalf of Go Greena and have it featured on the Energy Saving Trust website. is a high-authority website with a Google PageRank of 6. Our article received a large amount of positive feedback and gained a valuable link back to Go Greena’s site.

You can read the article here.

The result now appears in first place for a number of relevant searches in Google, including:

  • free home insulation manchester
  • narrow cavity wall insulation
  • cavity wall insulation images
  • exterior wall installation
  • condensing boiler diagram

They also appear in the top 5 search results for these keywords:

  • cavity wall insulation manchester
  • free insulation manchester
  • free external wall insulation
  • free cavity wall insulation manchester
  • external home insulation grants
  • home energy survey
  • eco funding explained
  • cavity wall diagram
  • how solar panels work for dummies
  • who is entitled to free cavity wall insulation

Amongst several others!

(last checked April 2014)