If done well, article marketing (also known as content marketing) can be an effective SEO strategy — helping your website get more traffic, more recognition and ultimately more customers.
Authors and blog writers
Most modern websites now have a blog — a regularly updated ‘news’ section containing articles, opinions, company updates, photos and videos. However unless you have a large marketing department, it’s difficult to keep your blog up to date with insightful, relevant content.
As part of our SEO package we keep your blog up-to-date for you. Our expert writers will research and write informative, interesting, useful and sharable articles. This has two main advantages: 1. Google loves websites that are updated on a regular basis, and 2. publishing interesting content encourages people to link to your site.
Enhancing your brand
As well as writing for your blog, we will also seek opportunities to write for other high-profile websites on your behalf, as a ‘guest author’. This is an SEO tactic known as guest blogging. When done properly this helps build your credibility and trust as a brand. It also helps your website appear higher in Google search results.
We helped one of our clients (an energy efficiency company) get an article featured by the Energy Saving Trust. You can read the case study here.
Outsource your online marketing
As the owner of an SME, you probably have a thousand other things on your mind and no time to maintain your website. So leave it all to us — our SEO packages are tailored to the needs of smaller businesses. We charge a simply monthly fee and there’s no long term contract.
Get a free consultation and quote